200 Word Statement in Sample Ballot mailed to every resident
and posted on city's website:

Michael Feinstein
45 years old
City Councilmember/Author

I'm a 20-year resident of Santa Monica, a city I love. 
 
I'm running for re-election to continue working tirelessly on a 'quality of life', pro-neighborhood/pro-community agenda.

Since first elected in 1996, I've been successful achieving:

• more parks, recreational facilities and open space
• environmental health and sustainability
• quality education, child care and support for our youth
• human-scale development protecting and enhancing our neighborhoods
• affordable housing and renters' rights
• public transportation
• a strong local economy, including community-serving small, locally-owned business
• the arts
• civil liberties and civil rights 

As we update our City’s Land Use and Circulation Plan for the first time in 20 years, we face traffic, parking and livability problems resulting from ill-conceived past development - locally and in Los Angeles.

Together we must now answer ‘how’ and ‘how much’ we should develop.  While our community is often divided by strong political passions, I've demonstrated a proven ability to work with diverse groups and individuals, build consensus, and get things done.
 
My goal is a city of opportunity and quality of life for all – families, youth and seniors, renters and homeowners, workers and small businesses.
 
I ask for your vote. I won’t forget it.